Steve Riley of Microsoft wrote one of the best articles on the entire purpose of IT - data. It can be found here.
He makes a point which requires genius to understand. The average IT pro usually gets bogged down in whatever area they're in - DBA, sysadmin, programming, networks, etc. And they lose sight of the fact that we don't have time machines.
Yes, another way of looking at what Riley says, is that time machines haven't been invented. If we had a time machine and lost data, we could go back in time and either re-enter the data, or prevent its loss.
Your customers have spent millions of man-hours creating data. We can hire new people, buy new hardware, buy new software. All of those things are replaceable. But we can't travel back in time and re-enter all of that data. Some data creators have since retired. Sometimes paper documents have been destroyed, or never created in the first place.
Data protection is the highest imperative.
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